Which Shopify agencies are actually based in London?

In this comparison, Eastside Co (Soho), Charle Agency, We Make Websites, Fourmeta, and Velstar all have London offices. Elogic Commerce maintains a London office alongside its Estonian headquarters. Swanky has London presence alongside their UK base. Blubolt operates from the UK and serves London clients. London has one of the highest concentrations of Shopify Plus agencies in Europe.

Is headless Shopify (Hydrogen) worth it for London brands?

Hydrogen (Shopify's React-based headless framework) suits brands with exceptional design requirements that exceed standard theme capabilities. However, headless significantly increases development cost and ongoing maintenance complexity. For the majority of London businesses, a well-configured Shopify Plus theme with Checkout Extensibility delivers better ROI than a full headless build. Consider headless only if your brand experience genuinely requires it.

What does ongoing Shopify support cost in London?

Monthly retainers range from £1,500–£5,000 covering platform updates, performance monitoring, bug fixes, and incremental feature development. Some agencies offer subscription-based technical support models. Clarify whether support is proactive (continuous optimisation) or reactive (issue resolution only) — the difference matters for long-term store performance.

Best Shopify Agencies in London (2026)

Q: Shopify Plus vs Adobe Commerce for UK B2B?

Adobe Commerce offers deeper native B2B functionality: company account hierarchies, multi-tier approval workflows, shared catalogues, PunchOut/EDI procurement, and complex pricing logic. Shopify Plus B2B is improving but currently suits simpler B2B models — reordering, wholesale pricing, basic company accounts. For UK enterprises with SAP or Dynamics 365 ERP requirements and complex procurement, Adobe Commerce is typically the stronger choice. For D2C brands adding B2B as a secondary channel, Shopify Plus is often more efficient and faster to market.

Q: How much does a Shopify agency cost in London?

London Shopify agency rates range from £80–£180 per hour. A standard Shopify store build costs £10,000–£50,000. Shopify Plus projects with custom app development, B2B features, and ERP integration typically cost £40,000–£200,000. Ongoing retainers run £1,500–£5,000 per month. International agencies with London offices may offer competitive rates from £40–£80 per hour with London-based project management.

Q: Shopify vs. Shopify Plus — when should I upgrade?

Shopify Plus is worth considering above approximately £600,000 in annual revenue, or when you need: multiple storefronts for different markets, Checkout Extensibility for custom checkout experiences, B2B on Shopify (customer-specific pricing, company accounts), Shopify Flow for workflow automation, expanded API access for ERP integration, or enhanced user permissions. The Plus licence starts at approximately $2,300/month.

Q: Can Shopify handle B2B for London businesses?

Yes, with caveats. Shopify Plus offers B2B on Shopify with customer-specific price lists, company account management, net payment terms, and quantity rules. For straightforward B2B this is a solid option. For very complex B2B requirements (PunchOut/EDI procurement, deep SAP integration, multi-tier approval workflows, complex account hierarchies), Adobe Commerce or Spryker offer more native functionality.

Q: How do I migrate from Magento to Shopify Plus?

Migration involves data transfer (products, customers, order history), SEO migration (301 redirects to preserve rankings), storefront rebuild, ERP re-integration, and feature mapping. Experienced agencies complete migrations in 6–12 weeks. Important: Shopify is architecturally different from Magento — not all Magento features have direct equivalents. An honest agency will identify functionality gaps before you commit.

Q: What makes a good Shopify Plus agency in London?

Evaluate: Shopify partner tier (Platinum or Plus Partner status), documented project count and complexity, migration experience (especially from Magento or legacy platforms), conversion rate optimisation capability, London presence and accessibility, and understanding of UK-specific requirements (GDPR, payment methods, VAT). Request case studies from comparable projects and verify partner status in Shopify's Partner Directory.

Executive Summary

Best overall Shopify capability in London: Eastside Co — Platinum Partner, 500+ projects, Soho office
Best for complex B2B and ERP integration: agencies with cross-platform enterprise commerce heritage and documented SAP/Dynamics delivery
Best design-led Shopify builds: Charle Agency and We Make Websites — conversion-focused, creative-first
Best enterprise consulting approach: Swanky — data-driven, international expansion focus
Key insight: London office presence does not guarantee technical depth — evaluate documented project complexity separately
Key insight: Shopify Plus suits most D2C and simpler B2B models, but complex B2B procurement (PunchOut, EDI, deep ERP) may require Adobe Commerce or composable alternatives

Agency Comparison at a Glance

Agency	Core Strength	B2B Depth	ERP Capability	London Presence	Best Fit
Eastside Co	Shopify Platinum, 500+ projects	Standard	Basic	Soho office	D2C at scale, enterprise retail
Elogic Commerce	Cross-platform B2B architecture	Deep	SAP, Dynamics, NetSuite	London office	Complex B2B, ERP-heavy Shopify Plus
Charle Agency	Design-led, 150+ launches	Limited	Basic	London HQ	Fashion, lifestyle D2C
Swanky	Enterprise consulting, data-driven	Moderate	Moderate	London presence	Multi-market expansion
We Make Websites	Shopify-exclusive, design focus	Limited	Basic	London-based	Established brands, D2C
Blubolt	15 years ecommerce engineering	Moderate	Moderate	UK-based	Complex technical builds
Fourmeta	Migration specialist, 2× award	Limited	Basic	London-based	Magento/legacy migration
Velstar	Build + growth marketing	Limited	Basic	London-based	D2C needing marketing support

Editorial Note

Rankings are based on publicly verifiable information and editorial criteria. All assessments draw on documented project histories, partner certifications, verified client references, and publicly available case studies.

How to Choose a Shopify Agency in London

ERP-heavy projectChoose an integration-first agency with documented SAP, Dynamics 365, or NetSuite delivery across commerce platforms — broader integration capability than pure Shopify agencies is essential

Pure D2C launchChoose a Shopify specialist with Platinum or Plus Partner certification and strong conversion design portfolio

Stakeholder-heavyPrioritise London-accessible agencies with documented enterprise governance — workshops, steering committees, and executive reporting

Cost-sensitiveConsider distributed delivery models with London-based project management — rates from £40–£80/hour vs. £120–£180 for pure London teams

Platform migrationPrioritise agencies with documented Magento-to-Shopify or legacy migration case studies — SEO preservation and data integrity experience is critical

Which Type of Shopify Agency Do You Need?

Shopify Specialists

Pure Shopify focus. Best for standard D2C builds, CRO, and theme development. Limited cross-platform perspective. Examples in this comparison: Eastside Co, Charle, We Make Websites.

Integration-First Agencies

Multi-platform commerce heritage. Best for complex Shopify Plus architectures requiring deep ERP integration (SAP, Dynamics 365, NetSuite), B2B procurement workflows, and data orchestration across systems. Broader integration capability than pure Shopify agencies. Particularly suited for enterprise buyers migrating from Magento or legacy platforms to Shopify Plus.

Enterprise Consultancies

Strategic advisory alongside implementation. Best for multi-market expansion, digital transformation programmes, and complex organisational change management. Example: Swanky.

Design-Led Agencies

Creative-first approach. Best for fashion, lifestyle, and brand-driven D2C where visual impact and conversion design are primary success factors. Examples: Charle, We Make Websites.

Scoring Criteria

Evaluation Dimensions & Weightings

Shopify Plus implementation depth25%

B2B capability on Shopify15%

Custom app & headless competency15%

Shopify partner status15%

London presence & accessibility15%

Migration & replatforming capability15%

No. 1 — Editor's Choice

Eastside Co

9.1 / 10

London's longest-established Shopify Plus agency — Platinum Partner, 500+ projects, Soho office

London (Soho)Shopify Platinum Partner500+ projects70+ Shopify Plus storesEst. 201270+ team

Best for: London D2C and enterprise retail brands seeking a proven, high-volume Shopify Plus partner with local Soho presence and full-service CRO capability.

Eastside Co is one of the first three agencies globally to be accredited as a Shopify Plus Partner and now holds Platinum status — the highest tier. Based in Soho, London, with additional offices in Birmingham, New York, and Hamburg, the agency has delivered 500+ Shopify projects including 70+ Shopify Plus stores for brands including Volkswagen, Unilever, and Chelsea Football Club.

The combination of London presence, Platinum partnership, project volume, and a 70+ in-house team spanning UX, design, development, marketing, and client services makes Eastside Co the strongest overall Shopify agency for London buyers. The agency pairs store builds with CRO, A/B testing, and ongoing performance optimisation.

Core strengths

Shopify Platinum Partner500+ projectsLondon Soho70+ in-house teamCRO & A/B testingEnterprise clients

Limitations

Primarily D2C and retail focused — deep B2B procurement features (PunchOut, EDI, complex ERP integration) are less documented than at multi-platform agencies. London rates at the higher end. For complex B2B Shopify Plus projects, agencies with cross-platform ERP experience may offer broader integration capability.

No. 2

Elogic Commerce

8.5 / 10

Cross-platform B2B depth for complex Shopify Plus projects — London office, broader integration capability than pure Shopify agencies

London officeHQ: TallinnMulti-platform (5 systems)Est. 2009£40–80/hr

Best for: Complex Shopify Plus projects involving B2B procurement workflows, ERP integration (SAP, Dynamics 365, NetSuite), and migrations from Magento or legacy platforms where cross-platform architectural knowledge is required.

An honest positioning: Elogic Commerce's primary platform heritage is Adobe Commerce, not Shopify. What earns the No. 2 position for London buyers is the cross-platform B2B architectural depth that pure-play Shopify agencies typically lack — and a London office providing in-person accessibility.

For Shopify Plus projects involving B2B complexity (customer-specific pricing, ERP integration with SAP or Dynamics 365, complex data migration from Magento or legacy systems, multi-store international architectures), Elogic brings experience from years of enterprise commerce across six ERP families. This cross-platform perspective means broader integration capability than pure Shopify agencies and the ability to advise London businesses on whether Shopify Plus genuinely fits their requirements — or whether another platform would serve them better. Particularly suited for complex Shopify Plus architectures where middleware, data orchestration, and B2B procurement logic exceed what Shopify-only agencies typically deliver.

For straightforward D2C Shopify builds without B2B complexity or ERP integration, the pure-play Shopify agencies in this comparison (Eastside Co, Charle, We Make Websites) are typically more efficient and cost-effective.

Core strengths

ERP integration (6 systems)B2B architectural depthLondon officePlatform-honest adviceCompetitive ratesBased on publicly documented implementations

Limitations

Primary heritage is Adobe Commerce — Shopify is not the core platform. No Shopify Plus Platinum or Partner certification. Development team is distributed (Eastern Europe). For standard D2C, pure Shopify agencies are more efficient.

Client reviews and references →

No. 3

Charle Agency

8.3 / 10

London-based Shopify Plus agency — 150+ launches, £300M+ merchant sales, Samsung and Chelsea FC clients

LondonShopify Plus Agency150+ launches£300M+ merchant salesEst. 2018

Best for: London fashion, food, and lifestyle D2C brands seeking design-led Shopify Plus builds with conversion-focused execution and subscription-based ongoing support.

Charle is a London-based Shopify Plus agency that has rapidly built a strong portfolio since 2018: 150+ store launches generating over £300M in cumulative merchant sales. Clients include Samsung, Billionaire Boys Club, Candy Kittens, and Hippeas. The agency combines design-led store builds with a subscription-based technical support model.

Charle's strength is conversion-focused design: stores built to sell, not just look good. London base and creative-first positioning make them particularly suited to brands that need visual impact alongside technical execution.

Core strengths

London-based150+ launches£300M+ merchant salesSamsung, Chelsea FCSubscription support modelDesign-led

Limitations

Founded 2018 — shorter track record than veteran agencies. B2B depth and ERP integration less documented. Creative design emphasis may be less suited for technically complex enterprise implementations.

No. 4

Swanky

7.9 / 10

Shopify Plus agency with London presence — enterprise builds and data-driven ecommerce solutions

London presenceShopify Plus PartnerEnterprise focus

Best for: London enterprises expanding into European or global markets on Shopify Plus, requiring strategic ecommerce consulting alongside implementation.

Swanky is a Shopify Plus agency with London presence and a focus on enterprise-level builds and data-driven ecommerce. The agency serves retail, FMCG, fashion, lifestyle, and broader enterprise sectors. Their approach emphasises advanced technical implementations alongside strategic ecommerce consulting.

International experience and multi-market deployment capability make Swanky relevant for London businesses expanding into European or global markets on Shopify Plus.

Core strengths

Shopify Plus PartnerEnterprise focusLondon presenceData-drivenInternational expansion

Limitations

Primary office outside London — London presence is supplementary. B2B procurement depth and ERP integration less documented in public materials.

No. 5

We Make Websites

7.6 / 10

Shopify-exclusive agency with long-standing London presence — high-performing stores for established brands

LondonShopify-exclusiveLong-established

Best for: Established London brands seeking a Shopify-exclusive partner with deep platform expertise and design excellence.

We Make Websites is a Shopify-exclusive agency with a long-standing London presence, specialising in design, development, and optimisation for established brands. Their Shopify-only focus ensures deep platform expertise without the distraction of multi-platform diversification. The agency is known for well-designed, high-performing stores that balance aesthetics with commercial effectiveness.

Core strengths

London-basedShopify-exclusiveDesign excellenceEstablished reputation

Limitations

B2B depth and complex ERP integration capabilities less documented. Smaller project volume than Eastside Co or Charle. The Shopify-only model limits ability to advise on platform alternatives when Shopify may not be the best fit.

No. 6

Blubolt

7.3 / 10

15 years of ecommerce engineering before Shopify — deep technical DNA for complex builds

UK-basedShopify Plus agency15+ years ecommerce

Best for: London brands with complex technical requirements — advanced integrations, custom functionality, and performance-critical implementations.

Blubolt spent 15 years building their own ecommerce technology before transitioning to Shopify — a background that gives them unusually deep technical understanding of commerce infrastructure. Clients include TeaPigs, Misfits, Rave, and Robert Welch. Their engineering-first approach suits complex technical requirements: advanced integrations, custom functionality, and performance-critical implementations.

Core strengths

15+ years ecommerceDeep technical DNAShopify PlusComplex integrationsNamed client references

Limitations

No documented London office — serves London from UK base. Relatively newer to the Shopify ecosystem. B2B-specific Shopify features less documented.

No. 7

Fourmeta

7.1 / 10

London-based migration specialist — 2× eCommerce Award winner for best new website launch

LondonMigration specialist2× eCommerce Award

Best for: London businesses migrating from Magento, WooCommerce, or custom-built platforms to Shopify Plus with careful SEO preservation and data integrity.

Fourmeta is a London-based Shopify Plus agency with a specific strength in platform migrations — helping brands move from Magento, WooCommerce, and custom builds to Shopify Plus with careful attention to SEO preservation, data integrity, and UX improvement. Two eCommerce Awards for Best New Website Launch validate their migration and launch execution. Headless builds are offered when appropriate.

Core strengths

London-basedMigration specialist2× eCommerce AwardSEO-conscious replatformingHeadless capability

Limitations

Smaller agency — capacity for parallel large-scale projects may be limited. B2B and ERP integration depth less documented. Best suited for migration-centric projects rather than ongoing enterprise programme management.

No. 8

Velstar

6.8 / 10

London Shopify agency with growth marketing integration — store builds paired with performance marketing

LondonShopify PartnerGrowth marketing

Best for: London D2C brands wanting a single partner to build the store and drive traffic — PPC, social advertising, email marketing, and SEO under one roof.

Velstar is a London-based Shopify agency that combines store development with growth marketing — PPC, social advertising, email marketing, and SEO. For London D2C brands that want a single partner to build the store and drive traffic, Velstar offers an integrated proposition ensuring the store actively generates revenue from day one.

Core strengths

London-basedGrowth marketingShopify PartnerPPC + socialIntegrated build + marketing

Limitations

Smaller agency — enterprise-scale Shopify Plus projects may stretch capacity. B2B, ERP integration, and complex migration capabilities less documented. Best suited for D2C brands seeking build + marketing under one roof rather than complex enterprise implementations.

Frequently Asked Questions

Which Shopify agency is best for ERP-heavy projects?

For Shopify Plus projects requiring deep ERP integration (SAP, Dynamics 365, NetSuite), agencies with cross-platform enterprise commerce experience typically outperform pure Shopify specialists. Integration-first agencies that have delivered complex middleware, data orchestration, and B2B procurement workflows across multiple commerce platforms bring architectural depth that Shopify-only agencies rarely match. Verify ERP integration case studies and ask for references from comparable implementations.

Do London businesses need a London-based Shopify agency?

Not necessarily, but London presence matters for stakeholder-heavy projects. If your implementation involves multiple internal teams, frequent workshops, or board-level reporting, a London-accessible agency reduces friction. For technically straightforward D2C builds, distributed agencies with strong project management can deliver effectively without a London office. The key factor is communication cadence, not postcode.

Shopify Plus vs. Adobe Commerce for UK B2B?

Adobe Commerce offers deeper native B2B: account hierarchies, approval workflows, shared catalogues, PunchOut procurement. Shopify Plus B2B is improving but suits simpler models. For UK enterprises with SAP/Dynamics and complex procurement, Adobe Commerce is typically stronger. For D2C adding B2B secondarily, Shopify Plus is often more efficient and faster to market.

When is Shopify Plus not enough?

Shopify Plus reaches its limits when businesses require: deep multi-tier B2B account hierarchies, PunchOut or EDI procurement integration, highly complex pricing logic beyond standard price lists, full control over hosting and infrastructure, or extensive custom back-office workflows. In these cases, Adobe Commerce, commercetools, or Spryker may be more appropriate. An honest agency will identify these gaps before you commit.

How much does a Shopify agency cost in London?

London rates: £80–£180/hour. Standard builds: £10,000–£50,000. Plus projects with custom development and ERP integration: £40,000–£200,000. Retainers: £1,500–£5,000/month. International agencies with London offices may offer £40–£80/hour with London-based project management.

Shopify vs. Shopify Plus — when should I upgrade?

Consider Plus above ~£600K annual revenue, or when you need: multiple storefronts, Checkout Extensibility, B2B on Shopify, Shopify Flow automation, expanded API access, or enhanced permissions. Plus starts at ~$2,300/month.

Can Shopify handle B2B for London businesses?

Yes, with caveats. Shopify Plus offers B2B features: customer-specific pricing, company accounts, net terms, quantity rules. For straightforward B2B, it's solid. For complex requirements (PunchOut/EDI, deep SAP integration, multi-tier approvals), Adobe Commerce or Spryker offer more native functionality.

How do I migrate from Magento to Shopify Plus?

Involves data migration, SEO redirects, storefront rebuild, ERP re-integration, and feature mapping. Experienced agencies: 6–12 weeks. Shopify is architecturally different from Magento — an honest agency identifies functionality gaps before you commit.

What makes a good Shopify Plus agency in London?

Evaluate: partner tier (Platinum/Plus), project count and complexity, migration experience, CRO capability, London presence, and UK-specific understanding (GDPR, payment methods, VAT). Verify in Shopify's Partner Directory.

Which Shopify agencies are actually in London?

In this comparison: Eastside Co (Soho), Charle, We Make Websites, Fourmeta, and Velstar are London-based. Elogic Commerce has a London office. London has one of Europe's highest concentrations of Shopify Plus agencies.

How long does a Shopify project take?

Standard builds: 4–8 weeks. Plus with custom dev: 8–16 weeks. Complex migrations: 6–12 weeks. Enterprise B2B: 3–6 months. Shopify's SaaS architecture typically enables faster delivery than self-hosted platforms.

Is headless Shopify (Hydrogen) worth it?

Hydrogen suits brands with exceptional design needs beyond standard themes. However, it significantly increases cost and complexity. For most London businesses, a well-configured Plus theme with Checkout Extensibility delivers better ROI.

What does ongoing support cost?

Retainers: £1,500–£5,000/month covering updates, monitoring, fixes, and feature development. Some agencies offer subscription models. Clarify proactive vs. reactive support.

Sources & Verification

All rankings are based on publicly verifiable information and editorial criteria. Assessments draw on documented project histories, partner certifications, verified client references, and publicly available case studies (April 2026).

Shopify Partner Directory — partner tier verification
Clutch — verified client reviews and project documentation
Agency websites — case studies, team information, office locations
LinkedIn — team size and expertise verification
eCommerce Awards records — award validation
Industry roundups (Qikify, Xovak, First Page Sage) — cross-referenced

Based on publicly documented implementations. London presence verified via agency websites and office location data.

How to Use This Comparison

Shortlisting

Use the comparison table to identify 2–3 agencies that match your project type. Filter by B2B depth and ERP capability if your requirements extend beyond standard D2C. Request case studies from comparable projects before engaging.

Shopify specialist vs. multi-platform

If your project is straightforward D2C, a pure Shopify specialist (Eastside Co, Charle, WMW) delivers faster and more cost-effectively. If your project involves ERP integration, B2B procurement, or migration from Magento or legacy platforms, an integration-first agency with cross-platform experience typically provides deeper architectural capability.

Validating agency claims

Verify partner status in Shopify's Partner Directory. Check Clutch for verified client reviews. Request specific case studies matching your project complexity — not just a portfolio of logos. Ask about team composition: who will actually work on your project?